Entertainment and Media Industry of India

The entertainment industry and media is one of the fastest growing industries of India. It consists of various segments such as film, television, print, music, radio, advertising, and digital media:  Cinema: The India film industry is the largest in the entire world. This is in accordance with the number of films produced per year. The route is open to foreign investment and industrial tagging has created good impact. This is why many foreign production house entered the India coast. 

TV: TV industry valued at US $ 4.63 billion and is projected to grow by 14.5% in 2013. The inclusion of DTH (direct to home) and mobile television growing sector in this field. With the plunge in the coast, India 3 g mobile TV offers a lot of promise. DTH industry also is expected to grow by 100%. Also, TV channels, like Pogo, Disney, Cartoon Network, Star Plus, and MTV, which improve their products to take advantage of the potential of this industry. Television distribution sector is projected to reach US $ 5.2 billion by 2013.

Print Media: Print Media also develops. The newspaper and magazine industries also flourished. Foreign magazines are also making their presence felt. Music: the music industry in India. Currently, CD accounts for the lion's share of sales. But new forms, such as ringtones and digital download, who are ready to grow. Digital sales are projected to amount to 88% of the total revenue generated. This industry is projected to grow to US $ 164.500.000 in 2012. Radio: this is the most cost-friendly form of entertainment and has a range of amazing. Private participation in the sector has emerged and accounts for the major segments in this industry. This sector grew at an average 30% through advertising. FM broadcasting has grown rapidly, and India has a total of more than 300 radio stations today. 

Ad: the industry is booming, with more companies looking to create brand name for them. Advertising revenue through the TV is expected to gross US $ 3.12 billion in 2013. Not only that, digital advertising through the internet and mobile phones are also gaining momentum. Online advertising is projected to reach US $ 212 million in 2011. Advertising via leading daily website also is expected to reach US $ 8.3 billion. Many partnerships have been reached between the foreign power centers and Department of India. Reliance has entered into an agreement with Dreamworks Studios. Walt Disney has tied up with Yash Raj Films animation group to create. Adlabs and PVR also expand their businesses in India.

Digital Media: animation industry ready to expand greatly. Companies, such as Intel, Disney, Paramount, and Cartoon Network, looking to enter the industry. This is due to the growth of gaming and 3D real-time sector. Government initiative is further encouragement to this industry. This allows 100% FDI through automatic channel in advertising and film sectors. 49% holding in TV DTH and cable is allowed. 100% FDI in non-news segments and 26% in the news segments are permitted. In the segment of FM worth of FDI 20% is allowed.

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